Mobile applications have become rampant since the development of mobile phones that can use these applications. Therefore, it is crucial to understand several factors before instructing a developer to take any action.
Mobile applications are rooted in the Operating System (OS) of a specific system. For instance, Windows, Apple, Blackberry (on the verge of stalling the production), and Android are among others. These applications are also required to be updated now and then to ensure they are in line with the OS updated software.
A start-up needs to understand its geographical market and target market, which, if well done, it will result in understanding what type of OS to go for, and importantly, one has to understand the significance of their budget towards the result.